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Swarovski is the world’s leading producer in precision-cut crystal for Fashion, Jewellery and more recently lighting, architecture and interiors. The company, which has remained fully independent since its foundation in Wattens, Austria, in 1895, employs about 24'800 people and maintains a presence in more than 120 countries worldwide. Swarovski comprises of two major businesses - one producing and selling loose elements to the industry and the other creating design-driven consumer goods.
The Swarovski collections fuses fashion and jewels and shines new light on crystal as a vital ingredient of today’s creative world, and a powerful expression of personal style. With a wide collection ranging from Jewellery, Fashion Accessories, Home Accessories, Figurines and Collectibles to Miniatures and Treasures; Swarovski crystal, the timeless modern material, seductive and glamorous, light-filled and luxurious, takes its place at the cutting edge of fashion.
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Inspired by Nordic landscapes, icy horizons and frozen expanses, Swarovski Autumn/Winter 2010-2011 collection is an invitation to set out on new paths, and an invitation to return to our origins. After a water-themed summer collection, this collection plunges into the depths of a calm, peaceful and serene world.
Natural elements, frozen water, clouds, wind and silence are all given form throughout the three themes of this collection: “Nordic Dream”, “Liquid Dream” and “Dream Box”. The jewellery and accessories make stunning use of vintage shapes, cool tones that graduate from shades of Nordic blue to palest grey, and the refinement of crystal beading techniques.
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