Changing The Way Asia Shops

Innovative Marketing that Constantly Evolves

Our customer is always changing and evolving. So we ensure success by always staying one-step ahead through an unbridled passion for innovation, creativity and out-of-the-box retailing. From advertising campaigns that evoke passion, large-scale promotions that mobiliSe the masses and signature events that intimately connect

We also strongly believe in the power of our brand and consistently strive to ensure that Parkson is the most recognisable retail brand in the market place. From our communications strategy to our marketing initiatives through to our stores, there is consistent brand image, voice and delivery that our customers have come to believe, trust and embrace.

Customer-First Ethos

Customer loyalty is critical to the success and growth of Parkson. Thus we have always placed immense focus on developing strong loyalty programmes to build long-lasting relationships with our customers.

Through our BonusLink and elite Parkson loyalty programmes in Malaysia, China, Vietnam, Indonesia and Sri Lanka, we have built a database of over 15 million active loyalty cardholders. This large database provides Parkson with tremendous opportunities to understand our customers’ purchasing habit to tailor product and brand mix, as well as customise marketing and promotional activities to suit their needs.

Our loyalty cardholders generate over 50% of the sales in our stores throughout Asia annually.

Your Community, Our Community

At Parkson, we believe in playing an integral role in and giving back to the communities that we operate within. We are committed to fostering relationships and improving the quality of life amongst the diverse groups in communities where we have a presence through our CSR programmes that focus on four key areas – education, medical, community and environment.

Through initiatives like cause-related promotions and marketing, we are able to raise awareness and funds for a variety of social causes ranging from health and medical to the environment. Meanwhile, our corporate philanthropy and community volunteering programmes allow us to make direct contributions to communities in cash and in-kind to help the underprivileged as well as improve the quality of their living environment.

These efforts are inline with our belief in conducting our business in a socially responsible manner. By adopting socially responsible business practices, we are able to improve community well-being and protect the environment as well.